Global Trend Tracker & Product Anthropologist
MARGUERITE LA CORTE is the first documented Global Trend Tracker & Product Anthropologist™ combining Product and Cultural Anthropology into her unique methodology. She coined the phrase Global Trend Tracker back in 2003 long before it became an accepted “lingo” for this type of research.
She sells her findings to the automotive, beauty/personal care, consumer goods, fashion, food & beverage and pharmaceutical industries.
Having spent over 20 years in the Cosmetic & Fragrance industry with a genuine track record and Global expertise in Marketing and Product Development she is strong on both the Marketing and R&D side, and travels the world over 30-45 day periods working for clients to help them identify emerging consumer insights, novel ingredients and unique consumer rituals and products that can translate into innovation for new product development, packaging/design technology, an business opportunities offering meaningful end benefits in the form of proprietary written reports and creative presentations 60 days after her return Stateside.
To date, her field research “treks” have spanned nearly every country worldwide. She maintains a Brazil Only Trek as well as Asia and India annually which Personal Care clients commit to ownership of a proprietary category that is sold to only one client per trek (Some categories include: Alternative Medicine, Bath & Body, Baby Care, Color Cosmetics, Confectionery, Dietary Needs, Flavors, Food & Beverage, Hair Care, Home Environmental (Home-care), Laundry Detergent, Lifestyle, Men’s Grooming (Shaving), Nail-Care, Nutritional/Supplements, Oral Care, Packaging, Pain Remedies, Upper Respiratory, Skin Care, Sun Care, Spa, Wellness etc.) Overall each trek is a 90+ day project: 30-45 days field research (interviews, local behavior studies), 30 days evaluation (assessing common denominators, obtaining stimuli obtained and sent back to US headquarters, positioning as well as products positioning and ingredient translations into English), and the last 30 days preparing the written dossier and creative presentation delivered in person at the clients headquarters.
Trend Research Reports + Creative Presentations developed on a “Category exclusivity” basis for Manufacturers and Suppliers within any given industry. R&D Innovation heads as well as Marketing/Market Research are her primary customers.
She sells her findings to the automotive, beauty/personal care, consumer goods, fashion, food & beverage and pharmaceutical industries.
Having spent over 20 years in the Cosmetic & Fragrance industry with a genuine track record and Global expertise in Marketing and Product Development she is strong on both the Marketing and R&D side, and travels the world over 30-45 day periods working for clients to help them identify emerging consumer insights, novel ingredients and unique consumer rituals and products that can translate into innovation for new product development, packaging/design technology, an business opportunities offering meaningful end benefits in the form of proprietary written reports and creative presentations 60 days after her return Stateside.
To date, her field research “treks” have spanned nearly every country worldwide. She maintains a Brazil Only Trek as well as Asia and India annually which Personal Care clients commit to ownership of a proprietary category that is sold to only one client per trek (Some categories include: Alternative Medicine, Bath & Body, Baby Care, Color Cosmetics, Confectionery, Dietary Needs, Flavors, Food & Beverage, Hair Care, Home Environmental (Home-care), Laundry Detergent, Lifestyle, Men’s Grooming (Shaving), Nail-Care, Nutritional/Supplements, Oral Care, Packaging, Pain Remedies, Upper Respiratory, Skin Care, Sun Care, Spa, Wellness etc.) Overall each trek is a 90+ day project: 30-45 days field research (interviews, local behavior studies), 30 days evaluation (assessing common denominators, obtaining stimuli obtained and sent back to US headquarters, positioning as well as products positioning and ingredient translations into English), and the last 30 days preparing the written dossier and creative presentation delivered in person at the clients headquarters.
Trend Research Reports + Creative Presentations developed on a “Category exclusivity” basis for Manufacturers and Suppliers within any given industry. R&D Innovation heads as well as Marketing/Market Research are her primary customers.
