CATEGORIES & SUBCATEGORIES
|
Advertising
Language/
Positioning to consumers etc. Researching Global Advertising Print, Television, Billboard Also available as a “subcategory” to any Category purchased |
Baby
Bath/Cleansing
Diaper/ Rash/ Skin Irritation Massage Skin Moisturizing Sleep Nutrition/ Food |
Bath & Body
Body Washes/ Shower Gel
Body Moisturizing- Cream, Lotion, Gels Moisturizing Spray-on Splash-on Oils Scrubs/Exfoliating SPA - (see Skin Care & Spa) |
Color
Eye- Shadow, Mascara, Liner etc.
Foundation- Base, Concealers Lip- Gloss, Lipstick, Treatment Powders- Pressed, Loose, Bronzing Tools/ Application Methods |
Deodorant/
|
Diabetes
Lowering your risk/ Lifestyle Changes
Oral Care Link to Help Diabetics Systemic Health Hazards What other cultures do for Diet that can apply here |
Energy MaintenanceCultural Regimens/Rituals
Dietary Needs to Defeat Fatigue Exercise: What's New out there? Natural Approaches for Restful Sleep High Energy Foods/ Natural Pick me ups |
Eye Health
Contact Lens/ Lens care
Tired Eyes/Red Eyes Supplements/ Diet for Eyes |
Feminine HealthBirth Control: Condoms/ Contraception
Hygiene/Protection: Tampons, Liners, Wipes Pleasure/ Intimacy/ Lubrication Products Pregnancy Testing |
Food & BeverageBeer, Wine & Spirits
Confectionery Dietary (Weight-loss, Energy) Medical Foods & Beverage Protein/Power Bars Snacks Special Needs (Lactose Free, Diabetics, Arthritis) Water: Minerals, Vitamins, Energy etc. |
Foot CareInsoles- Comfort, Deodorizing
Pampering: Lotions, Massage, treatments Pain associated with Feet Skin Care: Calluses, Corns, Bunions etc. Toenail Health |
Hair CareAppliances
Basics (Shampoo, Conditioner) Color: Permanent, Semi, Highlights, Wash Through Styling: gels, styling spray, mousse Treatments: Curling, Moisturizing, Straightening Professional/Salon |
Home EnvironmentAir fresheners: Solids, Plug In/ Electrical
Candles, Diffusers, Incense, Room Sprays Mass vs. Prestige /New Technologies |
Household
Bathroom, Kitchen, Dish washing
Furniture/ Wood Surfaces Laundry Detergent/ Fabric Softener |
Lifestyle
Consumer behaviors, tastes, desires
Client determines insights they need from a region Understanding local markets/ Cultural Anthropology |
Licensing
Artists, Musicians, Bands
Athletes/Sports figures Designers: Fashion, Architects |
Maternal Health
Maternity related care (Prenatal care)
Overall Health & Nutrition Preventing Infections See also "Feminine Health" |
Men's Grooming
After shave: Fragrance, balms
Mens Bath & Shower Razors/Accessories Skincare (Face, Body) Shaving (pre & post shaving) |
Nail Care
Nail & Hand Treatments
Overall Trends- Color, Design, Nail Art Other: Accessories Supplements For Nail Health |
Nutritional/ VitaminsOTC/Supplements
Prescription Protein/Power Bars Sports Nutrition Sleep, Dietary, Herbals, Homeopathic |
ObesityAdult Obesity
Children & Teens Cultural Role; Poor Diet, Fast Food, Low self Image Dietary Symptoms Treatments/ Remedies in other cultures |
Oral CareMouthwash
Toothpaste Toothbrushes- Manual, Electric, Other Whitening, Sensitivity etc. Regimens associated with Wellness Systemic Health |
PackagingCategory Specific- Fragrance, Cosmetics, Skin Care, Oral Care
Delivery systems- Aerosols, Spray Foams, Sticks/Solids Sustainable Packaging Overall Lifestyle- Shape, form, texture, finishes |
Pain ReliefAcute
Arthritis, Joint, Bone Chronic Conditions Headaches/Migraine Muscular Body Aches Sport Related Injuries Feminine Pain- Pregnancy, Menstruation, Menopause Etc. |
Pet Health
Grooming
Health Natural Meds/ Vitamins Nutrition |
Retail
Advertising
Ethical Retailing Merchandising Marketing Strategies etc Store Design Travel Retail- Airports (Duty Free/Tax Free Shops) GWP, PWP |
Sampling TechnologiesMicro encapsulated formats
Unit dosage delivery systems, Other |
Skin Care
Body- Moisturizing, Sun, Anti-Cellulite, Sculpting, Slimming
Body- Cleansing (see also Bath & Body) Face- Anti-Aging, Moisturizing Face- Cleansing Teen/ Acne Therapeutic Skincare- Eczema, Psoriasis (see also SPA) Wipes: Cleansing, Moisturizing, etc. |
Smoking CessationMethods of Quitting
Natural Remedies By Cultural Regimen Nicotine Replacement: OTC vs. Prescription |
Spa
Drainage, Slimming etc.
In-Home Regimens/Therapies Massage Treatments for Face or Body Internal & External synergistic products |
Sun Care
SPF: Lotion, Oil, Gel, Spray-on Formula etc.
Self Tanners- Products with/without SPF After Sun Maintenance/ Moisturizing Ancillary Products |
Sustainability
Relevance of Environmental, Social and Governance (ESG) issues
Discovering sustainability strategies on a country/regional basis Packaging/ Going Green throughout |
Upper RespiratoryAllergy
Allergic Asthma Cold Cough & Flu Mucus Sinus |
Water Treatment
How to Improve Water Sources
Contamination Prevention/On a local basis Reducing child mortality; improving maternal health Combating disease control and prevention (HIV, AIDS, malaria, etc.) |
Wellness
Overall Health Prevention
Long term planning Lifestyle Changes to maintain health Exercise/Sports Fitness trends Aging Population OTC/ Supplement/ Prescription |
Wound Care
Bandages
Ingestible Treatments Global Ingredients Topical: Ointments, Creams, Lotions Other Cultural "Rituals" for Wound Health |