Prior to creating her unique methodology of Global Trend Tracking & Product Anthropology in 2003, Marguerite had worked in the capacity of Senior Level positions in Global Business Development, New Product Development, Marketing and Branding in the Personal Care/ Beauty, Retail and Wine/ Spirits industries. She worked abroad in Italy for pristine brands including ECHO Mario Valentino Profumi and Laura Biagiotti as well as domestically in USA as Director of Marketing for Henri Bendel (The Limited Corporation) and was directly involved with the creation of the new store opening on Fifth Avenue in NYC.
Other important brands she impacted included Coty Worldwide's Yue Sai Kan Color Cosmetics, Skin and Hair Care (sold to L’Oreal Luxury Division), Tresemmé Hair Care, Le Zink™ colored zinc oxide nose-coat Sun Protection, Gottex Sun Care license, Elizabeth Arden Ceramide unit dosage capsules Skincare and RP Scherer's Truscent™ twist-off fragrance sampler.
Marguerite's expertise spans well beyond Global Strategies, Sales and Market Research and has been instrumental in helping her clients with true Innovation opportunities by utilizing her uncanny anthropological approach she mastered from real life journeys (she calls “research treks”) as well as her studies at F.I.T., N.Y.U. and Cambridge University in the United Kingdom.
Her strengths are understanding local markets and consumer needs, as well as turning those needs into applicable products. She is fluent in Italian and English with a strong understanding of Brazilian Portuguese.
Marguerite can be reached at [email protected].
Other important brands she impacted included Coty Worldwide's Yue Sai Kan Color Cosmetics, Skin and Hair Care (sold to L’Oreal Luxury Division), Tresemmé Hair Care, Le Zink™ colored zinc oxide nose-coat Sun Protection, Gottex Sun Care license, Elizabeth Arden Ceramide unit dosage capsules Skincare and RP Scherer's Truscent™ twist-off fragrance sampler.
Marguerite's expertise spans well beyond Global Strategies, Sales and Market Research and has been instrumental in helping her clients with true Innovation opportunities by utilizing her uncanny anthropological approach she mastered from real life journeys (she calls “research treks”) as well as her studies at F.I.T., N.Y.U. and Cambridge University in the United Kingdom.
Her strengths are understanding local markets and consumer needs, as well as turning those needs into applicable products. She is fluent in Italian and English with a strong understanding of Brazilian Portuguese.
Marguerite can be reached at [email protected].
