ANTHROPOLOGICAL INSIGHTS
"Anthropology demands the open-mindedness with which one must look and listen,
record in astonishment and wonder that which one would not have been able to guess." -Margaret Mead
record in astonishment and wonder that which one would not have been able to guess." -Margaret Mead
TREK INSIGHTS ARE TWO-FOLD:
CULTURAL INSIGHTS- Geared to clients looking to learn about local market consumer insights, opportunities for distribution, retail store development, mergers & acquisitions or to simply utilize said findings to develop a new niche in their homeland or other foreign markets.
INNOVATION INSIGHTS- For clients who are NPD/Innovation driven seeking “INTEL”, emerging consumer insights, novel ingredients, and unique rituals and local products. This will directly translate into new concepts for clients developing new brands, business models, line extensions or for raw materials suppliers seeking new ingredients and rituals.
