DEPTH & BREADTH
By “scouring” 3-5 countries OR 3-5 regions within one country over a 30-45 day period incorporates meeting, interviewing and tapping into locals, professionals & entrepreneurs across several different industries that pertain directly and indirectly to the categories purchased by a client for the particular trek.
Based on the purchased category these may include: Artists, Agricultural Dept heads, Architects, Dermatologists, Dentists, Fashion Designers, Herbalists, Home Furnishing Designers, Healing Practitioners, Industrial Designers, Political Figures, Photographers, Stylists, Spiritual Leaders, etc. Findings and results with real perspective come from creative communities, locals and global relationships that have been cultivated by Marguerite over many years and which continue to evolve.
Commencing in 2003, these “field research treks” also included Ethnographic Insights when requested by clients in their brief which involves staying in the homes of locals in the markets covered. This gives a direct first hand account of consumer behavior as well as local rituals and dietary/novel ingredients utilized which is a truly authentic tool. In most cases consumers do not tell 'truthful' experiences and usages of products during focus groups therefore this is a genuine opportunity to gain intelligent insights based on live in-person interaction, to compliment traditional market research methods.
Few if any trend trackers or ethnographers spend quality time researching off the beaten path locals, aboriginals, rituals, eating in their home, seeing first hand remedies and habits, or sleeping in the home of strangers with permission to scour through their cupboards or interview locals about personal habits/ usage!
Being a “sponge” and absorbing what is going on in a particular environment/market; street trends, lifestyles, political views, target groups buying patterns, advertising etc. within each country/culture contributes to seeing the global “big picture” on what new products are needed, desired and currently used.
Gathering stimuli/objects within each category/industry as well as items outside any particular industry which will support the overall “vision”/”forecast” are presented during a 2-hour Presentation at the Headquarters of the client. Often times this can tie into a clients Annual Sales & Marketing Meeting.
After accessing all the above, Marguerite has the keen ability to uncover common denominators of trends before they even become a trend and are on anyone's radar, oftentimes; even raw materials suppliers.
Based on the purchased category these may include: Artists, Agricultural Dept heads, Architects, Dermatologists, Dentists, Fashion Designers, Herbalists, Home Furnishing Designers, Healing Practitioners, Industrial Designers, Political Figures, Photographers, Stylists, Spiritual Leaders, etc. Findings and results with real perspective come from creative communities, locals and global relationships that have been cultivated by Marguerite over many years and which continue to evolve.
Commencing in 2003, these “field research treks” also included Ethnographic Insights when requested by clients in their brief which involves staying in the homes of locals in the markets covered. This gives a direct first hand account of consumer behavior as well as local rituals and dietary/novel ingredients utilized which is a truly authentic tool. In most cases consumers do not tell 'truthful' experiences and usages of products during focus groups therefore this is a genuine opportunity to gain intelligent insights based on live in-person interaction, to compliment traditional market research methods.
Few if any trend trackers or ethnographers spend quality time researching off the beaten path locals, aboriginals, rituals, eating in their home, seeing first hand remedies and habits, or sleeping in the home of strangers with permission to scour through their cupboards or interview locals about personal habits/ usage!
Being a “sponge” and absorbing what is going on in a particular environment/market; street trends, lifestyles, political views, target groups buying patterns, advertising etc. within each country/culture contributes to seeing the global “big picture” on what new products are needed, desired and currently used.
Gathering stimuli/objects within each category/industry as well as items outside any particular industry which will support the overall “vision”/”forecast” are presented during a 2-hour Presentation at the Headquarters of the client. Often times this can tie into a clients Annual Sales & Marketing Meeting.
After accessing all the above, Marguerite has the keen ability to uncover common denominators of trends before they even become a trend and are on anyone's radar, oftentimes; even raw materials suppliers.
