CATEGORIES & SUBCATEGORIES

• This menu is a guide to help customize a client's specific needs.

• Clients choose a category of interest and then as many subcategories as desired. 
  
• Costs are based on the number of subcategories as well as the depth of the client brief.

• Any additional research (category/ subcategory) may be customized if not seen below.
  

Advertising

Language/
Positioning to consumers etc.

Researching Global Advertising

Print, Television, Billboard

Also available as a “subcategory” to any Category purchased

Baby

Bath/Cleansing

Diaper/ Rash/ Skin Irritation

Massage

Skin Moisturizing

Sleep

Nutrition/ Food

Bath & Body

Body Washes/ Shower Gel

Body Moisturizing- Cream, Lotion, Gels

Moisturizing Spray-on Splash-on Oils

Scrubs/Exfoliating

SPA - (see Skin Care & Spa)

Color

Eye- Shadow, Mascara, Liner etc.

Foundation- Base, Concealers

Lip- Gloss, Lipstick, Treatment

Powders- Pressed, Loose, Bronzing

Tools/ Application Methods

Deodorant/
Anti-Perspirants

Body sprays

Roll-on's / Stick

Men’s, Women’s or Teen Audience

Diabetes

Lowering your risk/ Lifestyle Changes

Oral Care Link to Help Diabetics

Systemic Health Hazards

What other cultures do for Diet that can apply here

Energy Maintenance

Cultural Regimens/Rituals

Dietary Needs to Defeat Fatigue

Exercise: What's New out there?

Natural Approaches for Restful Sleep

High Energy Foods/ Natural Pick me ups 

Eye Health

Contact Lens/ Lens care

Tired Eyes/Red Eyes

Supplements/ Diet for Eyes

Feminine Health

Birth Control: Condoms/ Contraception 
Hygiene/Protection: Tampons, Liners, Wipes

Pleasure/ Intimacy/ Lubrication Products

Pregnancy Testing

Food & Beverage

Beer, Wine & Spirits

Confectionery

Dietary (Weight-loss, Energy)

Medical Foods & Beverage

Protein/Power Bars

Snacks

Special Needs (Lactose Free, Diabetics, Arthritis)

Water: Minerals, Vitamins, Energy etc.

Foot Care

Insoles- Comfort, Deodorizing

Pampering: Lotions, Massage, treatments

Pain associated with Feet

Skin Care: Calluses, Corns, Bunions etc.

Toenail Health

Hair Care

Appliances

Basics (Shampoo, Conditioner)

Color: Permanent, Semi, Highlights, Wash Through

Styling: gels, styling spray, mousse

Treatments: Curling, Moisturizing, Straightening

Professional/Salon

Home Environment

Air fresheners: Solids, Plug In/ Electrical

Candles, Diffusers, Incense, Room Sprays

Mass vs. Prestige /New Technologies

Household

Bathroom, Kitchen, Dish washing

Furniture/ Wood Surfaces

Laundry Detergent/ Fabric Softener

Lifestyle

Consumer behaviors, tastes, desires

Client determines insights they need from a region

Understanding local markets/ Cultural Anthropology

Licensing

Artists, Musicians, Bands

Athletes/Sports figures

Designers: Fashion, Architects 

Maternal Health

Maternity related care (Prenatal care)

Overall Health & Nutrition

Preventing Infections

See also "Feminine Health"

Men's Grooming

After shave: Fragrance, balms

Mens Bath & Shower

Razors/Accessories

Skincare (Face, Body)

Shaving (pre & post shaving) 

Nail Care

Nail & Hand Treatments

Overall Trends- Color, Design, Nail Art

Other: Accessories

Supplements For Nail Health 

Nutritional/ Vitamins

OTC/Supplements

Prescription

Protein/Power Bars

Sports Nutrition

Sleep, Dietary, Herbals, Homeopathic

Obesity

Adult Obesity

Children & Teens

Cultural Role; Poor Diet, Fast Food, Low self Image

Dietary

Symptoms

Treatments/
Remedies in other cultures

Oral Care

Mouthwash

Toothpaste

Toothbrushes- Manual, Electric, Other

Whitening, Sensitivity etc.

Regimens associated with Wellness

Systemic Health

Packaging

Category Specific- Fragrance, Cosmetics, Skin Care, Oral Care

Delivery systems- Aerosols, Spray Foams, Sticks/Solids

Sustainable Packaging

Overall Lifestyle- Shape, form, texture, finishes

Pain Relief

Acute

Arthritis, Joint, Bone

Chronic Conditions

Headaches/Migraine

Muscular Body Aches

Sport Related Injuries

Feminine Pain- Pregnancy, Menstruation, Menopause Etc.

Pet Health

Grooming

Health

Natural Meds/ Vitamins

Nutrition

Retail

Advertising

Ethical Retailing

Merchandising

Marketing Strategies etc

Store Design

Travel Retail- Airports (Duty Free/Tax Free Shops)

GWP, PWP

Sampling Technologies

Micro encapsulated formats

Unit dosage delivery systems, Other

Skin Care

Body- Moisturizing, Sun, Anti-Cellulite, Sculpting, Slimming

Body- Cleansing (see also Bath & Body)

Face- Anti-Aging, Moisturizing

Face- Cleansing


Teen/ Acne

Therapeutic Skincare- Eczema, Psoriasis (see also SPA)


Wipes: Cleansing, Moisturizing, etc.

Smoking Cessation

Methods of Quitting

Natural Remedies By Cultural Regimen

Nicotine Replacement: OTC vs. Prescription

Spa

Drainage, Slimming etc.

In-Home Regimens/Therapies

Massage

Treatments for Face or Body

Internal & External synergistic products

Sun Care

SPF: Lotion, Oil, Gel, Spray-on Formula etc.

Self Tanners- Products with/without SPF

After Sun Maintenance/
Moisturizing

Ancillary Products 

Sustainability

Relevance of Environmental, Social and Governance (ESG) issues

Discovering sustainability strategies on a country/regional basis

Packaging/ Going Green throughout

Upper Respiratory

Allergy

Allergic Asthma

Cold Cough & Flu

Mucus

Sinus

Water Treatment

How to Improve Water Sources

Contamination Prevention/On a local basis

Reducing child mortality; improving maternal health 


Combating disease control and prevention (HIV, AIDS, malaria, etc.) 

Wellness

Overall Health Prevention

Long term planning

Lifestyle Changes to maintain health

Exercise/Sports Fitness trends

Aging Population

OTC/ Supplement/ Prescription

Wound Care

Bandages

Ingestible Treatments

Global Ingredients

Topical: Ointments, Creams, Lotions

Other Cultural "Rituals" for Wound Health

* All images provided by Google.